Men's Jewelry Market is on the Upswing

Males will always be a significant part from the jewellery market, but mostly as purchasers of costly women's jewellery. Yet their role as exclusive customers of women's jewellery is starting to change, because the sales of proper jewellery for males virtually bending from 2004 to 2006 to achieve $6 billion, according to an alternative study from the jewellery watching market released by Oneness Marketing.



"Jewellery created for males was previously one step-child within the jewellery business, as in comparison to women's jewellery," stated Pam Danziger, leader of Oneness Marketing and author of "Shopping: Why We Like It and just how Merchants Can Make the best Customer Experience." "However in 2006 the men's jewellery market arrived at a ten percent business, therefore it can not be overlooked any more by jewellery entrepreneurs and merchants."



Men's jewellery sales continue strong within the luxury market



Signs are that sales of men's jewellery continues apace in 2007 and beyond. For instance, in Oneness Marketing's quarterly surveys of luxury consumer purchases, men's jewellery purchase incidence rose every few months this season to some a lot of 12 % in the close from the third quarter 2007. This compares by having an historic degree of five percent purchase incidence in 2006. Such strong sales bode well for the sake of the men's jewellery market starting the standard 4th quarter gifting season.



Our findings claim that males are putting their experience as knowledgeable customers of women's jewellery to operate for making fine jewellery purchases on their own,Inch states Danziger. "Since many males are abandoning business casual for additional formal business attire, they are curious about highlighting their armoires not just having a fine watch, but gold rings and cuff links, and wholesale costume jewellery,fashion jewellery wholesale,wholesale jewellery,jewellery supply,gem jewellery, body jewellery too.Inch



Jewellery store sales on upswing in 2006



This surge in curiosity about men's jewellery coincides by having an overall trend within the jewellery market toward niche merchants who are able to provide unique designs and individualized service. After losing share of the market for quite some time to discounters and mass retailers, niche jewelry retailers obtained a complete 50 % share from the jewellery market in 2006. States Danziger, "Jewellery consumers, within their look for greater-quality merchandise and much more fashion-forward designs, discovered that the service and expert consultancy obtainable in jewellery stores was precisely what they needed.



These were prepared to trade up for service and encounters they could not get in discount and warehouse merchants."About Oneness Marketing's new study from the jewellery watching market Oneness Marketing just released new research from the jewellery consumer market, titled "Jewellery & Watch Report, 2007." It combines the outcomes of in-depth qualitative focus group research along with a quantitative study of 750 recent jewellery buyers' shopping preferences, actions and attitudes.



Incorporated within the new "Jewellery watching Report, 2007" are profiles from the nation's top jewellery merchants, in addition to particulars about where consumers switched for his or her last jewellery or watch purchase and what features concerning the shopping atmosphere affected their shopping decision.